Recently, I was out with a group of people when the conversation turned—almost inevitably—to the Drive. This certainly wasn’t the first time I’d heard it, and it wasn’t the first time I’d participated in it either.
The same questions came up. Why don’t places seem to last? Why does the area feel like it has so much potential, yet never quite reaches it? Why do some restaurants open with excitement, only to quietly disappear months later?
What struck me wasn’t just what people were saying—but how familiar the conversation felt. It’s one I’ve heard from locals, visitors, business owners, and even industry professionals who genuinely want Wilton Manors to succeed.
And as someone whose blog is focused on the improvement of restaurants and bars throughout Fort Lauderdale and the surrounding areas, this keeps catching my attention. Not as gossip, but as a pattern. When the same concerns surface again and again, they’re usually pointing to something deeper than individual success or failure.
That night didn’t spark a new idea—it confirmed one. If the same conversation keeps happening, it’s worth asking why. And more importantly, it’s worth exploring what could change.
As many may remember, several years ago there was a major push to “bring life” to the Drive—positioning it as the true heart of the city. There were meetings, presentations, and plenty of talk about transformation. An office was even opened, complete with renderings that showed what the Drive could become.
The ideas were ambitious and, at the time, exciting.
Plans included vertical parking to solve long-standing access issues. The Drive was envisioned as one lane in each direction to slow traffic and encourage walkability. There was even discussion of a trolley running down the center, making it easy for people to move from one end of the corridor to the other—creating a flow similar to what works so well on Las Olas Boulevard.
The goal was clear: turn Wilton Manors Drive into a destination, not just a pass through.
Here is what happened for those of you that may not have lived here that long.
Property Owners & Some Business Owners
Not all—but enough to matter.
Primary concerns:
- Fear of losing direct, front-door car access
- Worry that customers wouldn’t walk if parking wasn’t “right there”
- Anxiety that construction would hurt already-thin margins
- Skepticism that Wilton Manors could pull off a “Las Olas–style” transformation
For many small operators living month-to-month, certainty beats vision. On-street parking felt tangible and immediate. Garages and trolleys felt abstract and risky.
Wilton Manors didn’t lose the vision because it was wrong.
It lost it because no one was willing—or able—to carry the risk long enough to execute it.
Retention Needs to Matter More Than Ribbon Cuttings
Right now, opening a new place gets attention. Keeping one open does not.
That’s backwards.
A serious retention strategy could include:
- Temporary rent relief programs tied to longevity
- City-backed promotional support for businesses that hit 12, 24, or 36 months
- Fast-track permitting for operators expanding or reinvesting
Sidewalk Life Creates Momentum
If we want people to move up and down the Drive—from the bridge to Five Points and beyond—we need to open the street up.
That means:
- Covered sidewalk seating
- Café-style restaurants and small boutique food concepts
- Shops that spill visually onto the sidewalk
- Outdoor lighting, planters, music, movement
People don’t walk toward blank walls and closed doors.
They walk toward life.
This isn’t about massive restaurants or big-box concepts. It’s about small, well-designed spaces that invite curiosity. The kind of places where people stop “just to look” and end up staying. I can count on one hand the restaurant’s that have taken this indoor/outdoor feeling, and guess what. These are the place that are working.
We Have to Stop Thinking This Is a “Gay-Only Town”
This is an uncomfortable topic, but it has to be said.
Wilton Manors is proudly inclusive—and that should never change. But inclusivity means welcoming everyone, not unintentionally narrowing the audience.
I’ve been part of this conversation more times than I can count, and I hear the same thing over and over:
“We want our little town to stay the same.”
The truth is, that way of thinking is slowly killing it.
A town that doesn’t evolve doesn’t stay charming—it stagnates. Diversity in restaurants, shops, hotels, offices, and visitors doesn’t dilute identity. It strengthens it.
The Bottom Line
If the Drive keeps treating restaurants and shops like isolated businesses instead of parts of a living street, closures will continue. If storefronts remain closed-off and uninviting, people will continue to drive through instead of linger.
But if Wilton Manors embraces outdoor life, sidewalk energy, diverse concepts, and smart growth, the Drive can finally become what it’s always promised to be—a place people don’t just visit, but experience.
Staying the same isn’t preserving character.
It’s preventing progress.
This Is a Leadership Moment
At this point, what’s happening on the Drive isn’t a mystery—and it’s no longer just a market issue. It’s a leadership issue.
When restaurants and small businesses open and close at the pace we’re seeing, that’s not bad luck. It’s a sign that the environment they’re operating in hasn’t been designed for long-term success. And fixing that doesn’t fall on individual owners alone. It falls on the city.
Wilton Manors doesn’t need another vision board or another set of renderings. It needs clear direction, consistent follow-through, and leadership willing to make decisions that look beyond preserving “how it’s always been.”
The pressure to keep the town small and unchanged may feel comforting, but it comes at a cost—empty storefronts, constant turnover, and a Drive that never quite reaches its potential. Growth, when done intentionally, isn’t a threat. It’s the solution.
This is the moment for city leadership to ask hard questions:
- Are we designing streets for people—or just for cars?
- Are we supporting businesses after they open—or only celebrating ribbon cuttings?
- Are we inviting new visitors—or quietly discouraging them?
- Are we planning for the next decade—or protecting the last one?
The Drive doesn’t need to become something it’s not. But it does need to become something more.
That means embracing outdoor life, walkability, diversity of concepts, and development that brings people here consistently—not just on weekends, not just to the center, and not just for one type of visitor.
Wilton Manors has everything it needs to succeed. What’s missing is not potential—it’s commitment.
And until leadership chooses progress over comfort, restaurants will keep opening with hope and closing with silence.
A Choice Leadership Can’t Avoid
What’s happening on the Drive isn’t accidental—and it isn’t just the market at work. It’s the result of decisions made, delayed, or avoided.
When restaurants and shops open with energy and close within months, that’s not bad luck. It’s a signal that the environment they’re in was never designed for longevity. And fixing that doesn’t fall on individual owners alone. It falls on the city.
Wilton Manors doesn’t need more studies, renderings, or nostalgia-driven caution. It needs leadership willing to move past “keeping things the same” and toward building a street that actually works—one that invites people in, keeps them moving, and gives businesses a reason to last.
Preserving the past cannot come at the expense of the future.
The Drive should be active, open, and alive—restaurants spilling onto sidewalks, storefronts that pull people in, and a corridor that functions as one connected experience from the bridge to Five Points and beyond.
That outcome requires intention. It requires planning. And it requires leadership willing to accept that smart growth is not a threat—it’s the only path forward.
Wilton Manors has a choice: continue managing decline quietly, or commit to building a Drive that thrives.
Until the Next time – Happy Holidays